Rose Gold Package

Three Lets Secured in 1 week at White City, Berkeley Group

Property Type: Rental Apartments
Client: Portfolio Landlord
Postcode: W12
City: London
Services: Furnishing Packages, Interior Design Concept, Supplier Sourcing, Project Management
Result Achieved: Three furnished units let in one week to tenants, maximising yield and eliminating voids.
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Success Stories

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The Background

Over the years, InStyle Direct has led many furnishing and interior projects across Berkeley’s White City Living development, earning the trust of both the developer and investors. InStyle has furnished units for the developer to push sales and furnished rental units to help investors minimise void periods by generating good, fast returns.
Our newest work at White City Living is housed in Reflection Apartments, where we’ve already furnished Show homes for the developer. Our furniture packages were used to provide three units, all sitting within the ‘Reflection Collection’ of the Cascades buildings. High-quality yet affordable solutions instantly showed the potential of the new units, leading to three immediate rents secured, as discussed later in the article.

The Challenge

Our client needed to furnish three adjacent units to achieve a rapid turnaround on lettings despite marketing efforts beginning before furniture installation. With void periods directly impacting return on investment, InStyle Direct ensured that a speedy, strong interest in furnished apartments was generated when cheaper, comparable units were unfurnished.

Our Approach

Strategic Package Selection for Peak ROI

We furnished two apartments with our budget-friendly Gold package and the other with our premium Diamond package, each selected to suit its specific market value to appeal to the right clientele to secure quick rents quickly.

Seamless Coordination

We synchronised furniture delivery schedules, so that occupiers could secure their tenancy before installation was complete. This eliminated delays and accelerated decision-making.

The Outcome

  • High-Calibre Tenants: Two units were taken by staff from the Taiwanese embassy, with the third secured by a Japanese corporate client, succeeding in appealing to professional and diplomatic markets.
  • Project Management: Crucially, the move-in-ready interiors were central to generating demand and differentiating these apartments in a competitive market, leading to three apartments being instantly let.
  • Swift Lets: All three units were let within one week of furnishing, well ahead of the typical market timeline.
    Enhanced Rental Yield: By furnishing the property, the landlord earned higher rent and avoided empty periods without lowering the price

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.” — The Estate Agency that rented the units

Long-Term Impact

This success story demonstrates how our long-standing work at White City continues to decrease vacancy periods and attract top-tier tenants, in addition to the show homes we’ve created for Berkeley, the developer. Reflection Apartments has set a new benchmark for fast occupancy within White City Living, enhancing InStyle Direct’s reputation as the partner of choice for investors seeking swift, secure lets.

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    What Our Customers Say

    • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

      Tracy Marks - Google Review


    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang - Google Review


    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

      Heiko M - Google Review


    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan - Google Review


    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor - Google Review


    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans - Google Review


    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung - Google Review


    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske - Google Review


    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton - Google Review


    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square - Google Review


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