InStyle Direct x Fulton and Fifth: Parkside & Brookline

At InStyle Direct, we understand that no two buyers are alike; homeowners want spaces that reflect their lifestyle, landlords seek furnishings that maximise rental income, and investors look for efficient, value-driven solutions. That’s why our Gold, Diamond, and Investor Furniture Packs are crafted to serve the unique needs of each group.

Recently, at Regal’s Fulton & Fifth Brookline phase, our work showcased how versatile our offering can be. The show home featured our Homeowner Furniture Pack to transition the property into an authentic home. By turning an empty unit into a space where viewers could see their life in space, we helped the developer transform the buyer experience. Efficiency remained prioritised by moving stock from another unit and upgrading with updated pieces. This accelerated sales by showcasing a lifestyle. And it worked. Brookline reached 95% sales just as residents began moving in this May.

As Fulton & Fifth’s next phase, Parkside gears up for handovers in Q4 2025, we’re excited to continue the journey to transform brand-new units into beautiful, move-in-ready homes that speak to buyers across the board.

Designing the Difference: Our signature touch at Fulton & Fifth

Following the successful completion of the Brookline phase at Fulton & Fifth, comprising 171 modern apartments and a full suite of luxury amenities including a pool, golf simulator, cinema, and 20th-floor rooftop terrace, the spotlight now turns to Parkside. Scheduled for completion in Q4 2025, Parkside is the tallest of the five towers and will deliver 250 new Manhattan, one- and two-bedroom homes nestled between landscaped podium gardens and a new green corridor.

At Brookline, our furnishing solutions weren’t about filling rooms; they were about helping buyers imagine life there. We worked closely with the developer to dress units using a blend of our Gold, Diamond, and Investor Furniture Packs. This created aspirational interiors that struck the right match with buyers and boosted confidence in the homes, ultimately supporting an impressive 95% sales rate.

We’re now gearing up to bring that vision and design expertise to the next phase, Parkside. Our furniture packs are crafted to suit a variety of resident needs:

• Diamond Pack: It is efficient and luxurious, perfect for landlords, investors, and even some homeowners seeking to make a strong impression.
• Gold Pack: Stylish and practical, ideal for landlords looking to boost property value.
• Investor Pack: Highly Affordable, durable, and fast to install, great for developers and rental properties.

Our experienced design and fitting teams install each pack, ensuring every home is beautifully presented and market-ready. Parkside is ready to rise, and we’re ready to help it shine.

From Vision to reality: A proven track record

Our track record speaks for itself. Take, for example, a recent project for Regal at their Brookline development, where we transformed a contemporary London apartment into a high-end show home on a budget. The developer needed a stylish, welcoming show home to accelerate sales and appeal to a diverse buyer pool.

Using our Homeowner Pack, we delivered a look that felt aspirational yet attainable. This saw faster offers, higher footfall, and a property that stood out in a highly competitive market. It’s a prime example of how smart furnishing isn’t just about aesthetics but also business. At Parkside, we’re ready to deliver the same results, creating beautifully styled spaces that don’t just look good; they work hard for developers, homeowners, and landlords alike.