Furnishing & Property
Investment Guide for
Old Oak Common
End-to-end furnishing services for landlords, developers, homeowners & overseas investors in Old Oak Common and the wider NW10, W3 regions.
Old Oak Common — Lively neighbourhood going through the UK's largest and most expensive regeneration project
Old Oak Common and the NW10 and W3 postcodes sit at the centre of the UK's largest regeneration project[1], which is led by Old Oak and Park Royal Development anchored by supreme connectivity links. With a potential of 25,500 new homes and 65,000 new jobs[2], many planned and high-specification developments are already in the area, which is rapidly attracting young professionals, international investors and build-to-rent operators.
For landlords and developers operating here, furnishing quality directly determines rental yield, void periods and tenant quality. InStyle Direct has furnished properties across NW10 and W3 — from luxury new-builds at One West Point and Royal Gateway to canal-side apartments at North Kensington Gate and BTR schemes at Oaklands Rise. All furniture is purchased outright by our clients — no hire fees, no ongoing costs, no collection clauses.
Why Old Oak Common Matters for Property Investors
UK’s Largest Regeneration
NW10 and W3 sit at the heart of the UK's largest regeneration scheme. The £26bn Old Oak and Park Royal master plan is actively reshaping the area's rental stock, tenant base and long-term capital outlook by introducing about 25,000 new homes and 65,000 new jobs planned.
→ Low Void RiskCo-Living & Build-to-Rent Schemes
Old Oak Common, W3 and NW10 areas are bringing some of the most ambitious and high-spec BTR schemes offering full-service units and luxury amenities, attracting many young professionals and international relocators for the area’s connectivity and convenience.
→ New-Build OpportunityQuality Tenant Profile
Old Oak Common continues to appeal to young professionals, corporate renters and relocating tenants. London's rental market remains resilient, with advertised rents rising by 1.4%[4], year-on-year, reflecting continued demand for well-connected, high-quality homes.
→ High Rents AchievableThe Development Pipeline
The UK's largest urban regeneration story that is bringing many BTR developments with full service and luxury amenities, setting a new baseline expectation for interior quality.
→ Long-Term AppreciationExceptional Transport Links
Old Oak Common is set to become one of the UK’s best-connected transport hubs, linking HS2[5], the Elizabeth line, Great Western Main Line and London Overground services. Residents will benefit from fast connections to Paddington, Bond Street, Heathrow and Birmingham.
→ High Occupancy DriverFurnishing Multiplier
Furnished properties in NW4 and NW2 can achieve rental premiums of 10-15% versus unfurnished equivalents. With 1-bed asking rents around £1,400 pcm to £1,700 pcm and 2-beds £2,500 pcm[6], furnishing your investment can return its full cost within the first year of tenancy.
→ Increased ROI on FurnishingRental Demand, Tenant Expectations and Furnishing in Old Oak Common
Who rents in Old Oak Common?
Young professionals, international relocators and co-living tenants form the dominant renter profile across NW10 and W3, each with distinct expectations for move-in readiness and furnishing quality.
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Young Professionals & Commuters:With fast connections from Acton Main Line via the Elizabeth line and direct Central line access from North Acton into the West End and the City, NW10 and W3 continue to appeal to professionals working across sectors such as finance, tech & media. Many renters in these markets look for convenience, flexibility and well-presented interiors, making furnished, move-in-ready apartments an attractive option.
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International Investors & Relocators:Royal Gateway’s international launch shows overseas investors' interest in the area. Overseas buyers require fully managed, remotely delivered furnishing services, and their tenants, who are typically international professionals, expect properties that reflect the building specification on arrival.
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BTR & Co-Living Residents:Old Oak has pioneered the co-living model in London, with The Collective Old Oak and BTR schemes like NWX Residences at Oaklands Rise drawing residents who value managed, community-focused living. These tenants expect consistent, premium interiors across every unit.
What Tenants Expect in NW10 and W3
Building specification, income level and the competitive lettings market shape what tenants here expect from day one.
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Fully furnished to a standard, reflecting standard schemes, BTR developments and co-living spaces
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Quality window dressing
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Durable and quality furnishing
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Multi-functional layout solution for compact spaces
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Move-in readiness
Furnishing Properties in Old Oak Common
Old Oak Common and the surrounding NW10 and W3 postcodes contain four distinct property types, each requiring a different furnishing approach.
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Luxury New Builds:High-specification furnishing schemes complement architecture through contemporary interiors, premium finishes and quality materials.
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BTR & Co-Living Spaces:Consistent, cohesive designs that maintain visual balance across the schemes and support high-tenant turnovers.
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Purpose-built flats and period property:Space-efficient designs with multi-functional pieces, built-in storage solutions and lighter palettes that maximise perceived volume in compact rooms.
Why furnishing matters in Old Oak Common
The ability to command stronger yield
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Shorter void days
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Attract premium tenant
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Better first impressions online
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Alignment with the area’s regeneration outlook
Design Services for Old Oak Common Properties
Every service below is a purchase — you own the furniture and fittings outright from day one.
End-to-end Furnishing from a Single Supplier
Interiors tailored to your vision of perfect home
Bring your Old Oak Common property up to market standard
Made-to-measure, designed and installed in-house
Guest-ready interiors built for high-turnover use
Designing show homes that accelerate sales
Consistent specification at scale, phase by phase
Key Developments in Old Oak Common Where Furnishing Is Needed
New and premium residential schemes across Old Oak Common and the wider NW10, W3 regions where InStyle Direct provides furnishing, staging or interior design services.
A fully managed BTR scheme with 238 targeted rental units managed by institutional operator UNCLE. It features high-tier residential amenities, including a sky lounge, wellness spaces, and an on-site gym.
This is bringing a striking two-tower development, with one tower being a 100% dedicated Build-to-Rent (BTR) scheme offering 59 institutional apartments. It is physically joined via a public plaza to a taller 31-storey tower designed for 609 purpose-built student rooms.
A premium, architecturally high-end residential development featuring over 300 luxury homes paired with an on-site resident's gym, a private concierge lounge, and elevated rooftop sky gardens offering panoramic skyline views.
With about 1345 new residential units, this massive multi-phase eco-luxury development spans six distinct acres, anchored by 24-hour concierge services, a private resident cinema, a state-of-the-art gym, and dedicated business lounges.
Build-to-Rent Opportunities in Old Oak Common
InStyle Direct BTR Offer
- Scalable solutions
- People-first designs and consistency throughout
- Bulk pricing for multi-unit commissions
- 1 project manager per scheme
- Phased delivery matched to handover
- All furniture purchased — no hire costs
- Fully managed remote service
Why InStyle Direct for Old Oak Common Properties
24–48* hr Turnaround
Quick action end-to-end (depending on stock).
Designed for Old Oak Common
From luxury new-builds and BTR schemes to purpose-built flats and period properties.
Remote Service
Complete management for remote requirements.
<1% Return Rate
Quality you can trust outright.
85% Let Within a Week
Furnishings that deliver results.
75% Overseas Clients
Trusted by clients all around the world
Frequently Asked Questions
Everything you need to know about furniture packages and furnishing services for Old Oak Common properties.
Ask Us AnythingFAQs
Ready to Furnish Your Old Oak Common Property?
Whether you're a landlord, BTR operator, developer, overseas investor or estate agent, InStyle Direct provides complete furnishing solutions for Old Oak Common properties across NW10 and W3 postcodes.