Show Apartments

Sell Off-Plan and Completed Units Faster With Stunning Show Homes

London’s property market is highly competitive, with over 36,000 new homes delivered on average each year. However, despite increasing buyer demand, developers are still competing for high-value customers, which makes it necessary to present compelling show homes.

At InStyle Direct, we have worked with renowned developers like Berkeley, Concord London, Lodha, Canary Wharf Group, London Square, Regal Homes, Taylor Wimpey and many others to bring newly built units to life and drive sales. By putting together elegantly furnished show homes, we highlight a property’s full potential to prospective buyers, helping developers sell faster and at premium prices.

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Why Do Show Homes Matter?

Boost buyer confidence

Boost Buyer Confidence

While it can be difficult for buyers to visualise empty spaces, a furnished show home is a realistic experience of a desirable living environment.

Sell off-plan and faster

Sell Off-Plan and Faster

Off-plan sales are crucial for revenue generation and managing cash flow, and well-styled homes in the UK sell 50% faster than unfurnished ones.

Increase property value

Increase Property Value

Furnishing homes independently is more expensive and time-consuming for many buyers. Therefore, a well-staged home meets an essential buyer need and helps developers justify higher pricing and reduce negotiations.

Stand out in a competitive market

Stand Out in a Competitive Market

In London's highly competitive property market, Show Homes can make developers stand out by reflecting their premium brand image and the experience they aim to deliver via their finished units.

Convert viewings into sales

Convert Viewings Into Sales

By helping prospective buyers visualise living in a stunning home, professionally furnished properties increase buyer engagement and shorten decision-making times.

How InStyle Direct Helps Developers Sell Faster

Interior styling for maximum appeal

Buying a home can be an aspirational decision for many, and our expert designers can put together high-end show homes to reflect your target market's preferences.

Bespoke show home furniture packages

Whether it is about incorporating the right colour combinations or design style, our high-quality furniture is hand-picked to weave in the brand narrative of your development.

Seamless delivery and installation

Our end-to-end services include everything from consultation to sourcing, delivering and installing the furniture on time without any hassle for developers.

Our Process: From Empty Units to High-Value Show Homes

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    What Our Customers Say

    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross - Google Review


    • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

      Xing Zhou - Google Review


    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher - Google Review


    • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

      Ionut Buciuleac (Benham and Reeves) - Google Review


    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C - Google Review


    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

      Lowela V - Google Review


    • Marc provides not only good & professional advice but always value for money recommendations

      SK Chng - Google Review


    • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

      Tracy Marks - Google Review


    • Very good service and good products. Thanks Pramod and your team!

      Leah - Google Review


    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober - Google Review


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    Core Brochure

    Core Brochure

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    Guide for Developers

    Guide for Developers

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    Furniture Packages

    Furniture Packages

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    Ani M Interiors

    Ani M Interiors

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    Dressed for Success

    Dressed for Success

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