Overview

Why does professional furnishing matter for developers?

In an increasingly competitive market, developers face growing pressure to sell or rent their properties faster while maximising returns. Extended selling times and void periods drive costs, but professional furnishing offers a solution.

How does professional furnishing help?

Professional furnishing maximises a property's visual appeal, resulting in quicker sales, reduced void periods, and greater returns on investment.

• 11% faster sales and 14% quicker lets for properties that are professionally dressed
• Over 25% of tenants in the UK prefer to rent a furnished property
• 9% shorter void periods and 8% higher sale prices for professionally dressed properties
• 94% of estate agents and 100% of developers agree that dressed properties increase the number of viewings per property
• Up to 21% higher rents for furnished homes in the UK compared to unfurnished homes
• 24% more buyer interest and 27% more tenant interest for professionally dressed properties

Why partner with us

As a family-owned business of over 20 years, we ensure a design-led, people-first approach to deliver quick results.

Our partners

Developers and partners we work with include A2Dominion, Barratt London, Bellway, Berkeley, Iconblu, Knight Frank, Mace, Mount Anvil, Regal London, St Edward, St George, St William, Farrells, Greenland, Poly, Randall Watts, Taylor Wimpey, Vastint, Countryside Partnerships, Thames Tower and Vistry Group.

Our process

Our services

We offer developers a hassle-free, one-stop, design-led furnishing service. With a range of customisable furniture packs, we deliver quick results within the tightest budgets and timelines.

Dressed units

A custom interior solution using an in-house furniture pack at cost-effective pricing to attract buyers and push sales. Our dressed units improve sales results by 90%.

Incentive furniture pack

An entry-level furnishing solution for clients with large orders to furnish multiple units quickly and within budget. Buyers are 87% more likely to close deals with our incentive packs.

Show home interiors — ani M by InStyle

ani M Interiors, the bespoke design service by InStyle Direct, blends art, culture, and craftsmanship to create unique, high-end interiors for private homes, show homes, and commercial spaces. From antiques to 3D wall art, our bilingual designers add depth and personality to every project.

According to Zoopla, beautifully designed and staged properties can increase value by up to 10% and sell three times faster, making this a smart investment for developers looking to maximise impact and returns.

Communal areas

We specialise in bespoke interior design for communal areas, such as concierge spaces and marketing suites, transforming them into inviting and professional environments that enhance your development's appeal and leave a lasting impression.

With a focus on blending design, functionality, and quality, we help developers make a lasting impact and transform their spaces to new standards of excellence.

Marketing partnership

Boost your property's appeal with our expert marketing support. We know how crucial it is to create a brand that speaks to your target audience. Here's how we can help you stand out and drive engagement:

Track record

Berkeley's West End Gate showhome — sold in 4 weeks

Service: dressed units

One Bishopsgate Plaza — show home design drove multiple sales

Service: dressed units

100% immediate rentals — 450 units for Vastint

Service: build-to-rent furnishings

Two-bed at High Street Quarter, Hounslow (×3 units)

Service: incentive furniture package

Leighwood — two-bed house

Service: dressed units

Lincoln Square — quick sales post furnishing

Service: show home / ani M Interiors

Testimonials

I just wanted to provide some feedback on the show home your team delivered for us at Leighwood Fields in Cranleigh. We launched it to the public on Saturday, had 12 viewings and subsequently, over the last 3 days, have sold 3 houses off the back of it. It is, therefore, the most successful show home launch we have had this year. We are very happy with the scheme and results it has driven so thank you all.

Daniel Chipps, Head of Sales, Berkeley Homes

I had a very pleasant experience working with InStyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers liked their furnishings package and the interior design. They deliver quality work and they provide good quality furniture. They dress-up two of our apartments and completed the window dressing in a short period of time, from beginning to end, with no hassle. We sold both apartments in less than 6 weeks. We are getting them to do another apartment for us. Highly recommend InStyle, especially Nicole & Mark.

Chin Yee Foo, UOL Group Limited

We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results were fantastic. From day one the communication was very good. In fact, we were so impressed with the scheme, they are currently in the process of dressing another unit for us! Thanks Emma and team.

Zoe Jones, London Square

The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a buyer who was keen to take the furniture along with it.

Finn Nixon, Head of Sales, Berkeley West Thames

After the rental success of our first collection of homes at Sugar House Island furnished by InStyle Direct, we wanted to continue our partnership with them and appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.

Zhaleah Qayyum, Head of UK Residential Sales & Lettings, Vastint UK

I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable from start to finish – firstly showing their vast experience in pitching their vision to the client and then delivering the product well within the time frame set. All communication has been clear and any bumps in the road were quickly rectified without fuss. We are now halfway through leasing up the building and our clients and most importantly tenants could not be happier with the quality and finish of the furniture provided. I would have no hesitation in recommending Instyle and hope to work with Amar and his team again on future projects.

David Ornsby, Partner, Carter Jonas

Leading with sustainability

Best practices and a planet-first approach by InStyle Direct. Data range: 2023–2024.

• InStyle is on its journey to become carbon neutral
• Active support to charities and local communities

Get in touch

Studio 13, 100 Villiers Rd, London NW2 5PJ · info@instyledirect.com · www.instyledirect.com · +44 20 8964 1966