Rose Gold Package

How InStyle Direct Enhanced Gallions Place to Attract
Affluent Buyers

Property Type: 3-Bed Maisonette Show Apartment
Location: Gallions Place
Client: CBRE
Postcode: E16
City: London
Services: Tailored Furniture Package
Result Achieved: Elevated property appeal, immediate sales success, and client satisfaction
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Success Stories

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The Challenge

Gallions Place, located in Royal Albert Wharf, needed a premium show home to differentiate itself in the luxury property market. CBRE aimed to showcase the maisonette’s full potential to attract high-end professionals and young families.

Challenges included:

  • Designing a space that balances functionality and luxury.
  • Addressing a steep staircase requiring creative styling solutions.
  • Completing the project on a tight deadline while builders were still on-site.
The goal was to create a visually stunning and functional home that appealed to discerning buyers. The success of the show home was critical in influencing prospective buyers and contributing to the immediate sale of almost all units in the development.
Cozy bedroom with green accent wall and king bed

Our Approach

Tailored Furniture Package

InStyle Direct provided a bespoke furniture package, combining neutral tones in the living space with bold accents like green wallpaper in the master bedroom. This mix of subtle and vibrant elements created a sense of spaciousness and individuality, helping potential buyers visualise themselves in the home. By highlighting the maisonette’s unique features, the design played a vital role in boosting buyer interest and contributed significantly to the immediate sale of almost all units in the development.

Modern bedroom with abstract art and gold lamps

Creative Solutions for the Staircase

The steep staircase was transformed with carefully chosen artwork that enhanced vertical flow. This innovative approach added to the home’s character, further showcasing its design potential and enticing prospective buyers.

Targeted Design for Affluent Buyers

Our team, led by Maggie Halsackda and Sales Manager James McNeill, curated high-quality furnishings, elegant curtains, and decor items to create a warm and luxurious environment tailored to the preferences of affluent buyers. The thoughtfully designed interiors created a strong emotional connection for viewers, helping them envision a lifestyle in the space and contributing to the rapid sale of units.

Modern bedroom with gold headboard and striped blanket

Efficient Execution

Despite the time constraints, our team worked efficiently to complete the project. Furniture and accessories were installed seamlessly, even as construction work continued. The finished show home became a pivotal marketing tool, leading to the immediate sale of almost all units in the development.

The Outcome

Gallions Place now serves as a prime example of how InStyle Direct transforms properties into desirable living spaces. The bespoke design enhanced the maisonette’s marketability and left a lasting impression on potential buyers.

Cozy bedroom with green accent wall and king bed

Key Results:

  • Enhanced Property Appeal: The tailored design showcased the maisonette’s full potential, allowing buyers to visualise themselves living there.
  • Immediate Sales Success: The show home contributed to the immediate sale of almost all units in the development, demonstrating the power of exceptional interior design.
  • Client Satisfaction: CBRE expressed delight with the quality and timeliness of the results.

At InStyle Direct, we specialise in creating bespoke interiors that elevate properties’ marketability. Whether you’re a developer, landlord, or homeowner, our tailored services deliver exceptional results.

Contact our experienced team to learn how we can transform your property.

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    What Our Customers Say

    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square - Google Review


    • Very good service and good products. Thanks Pramod and your team!

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    • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

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    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

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    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

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    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

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    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

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    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk - Google Review


    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B - Google Review


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