Rose Gold Package

Monthly Rent Rocketed by 41%: From £3,400 to £4,800 Within One Week

Property Type: Rental Apartment
Client: Private Landlord
Postcode: SW7
City: London
Services: Cosmetic Refurbishment, Bespoke Joinery, Decorating, Interior Styling & FF&E
Result Achieved: Monthly rent rocketed by 41 %: From £3,400 to £4,800 within 1 week
Book Consultation

Success Stories

Previous Next
Following our transformation for an owner-occupier in the same South West London building (which focused on long-term comfort and personal style), the landlord of this project needed to extract maximum rental value and fast. Working in the same building had many advantages and enabled us to demonstrate how we can pivot from a homeowner brief to an investor brief with our flexible, tailored solutions. Although different, these solutions share the hallmark quality associated with our refurbishment and interior design service that lends itself to repeat business amongst homeowners, landlords, developers and the commercial industry.

The Challenge

  • Combating negative first impressions: Tired mahogany furniture, mismatched, wardrobes, and scuffed paintwork stripped the property of rental appeal.
  • Potentially-expensive replacements: Original panel doors rattled and squeaked, but complete replacement would come at a high cost as well as add downtime, increasing the void period.
  • Time pressure to decrease void: The void period had to be kept to a minimum ahead of the busy summer lettings window.

Our Approach

1. Joinery revival for the doors

Instead of replacing the doors, our team sanded and re-lacquered the panels, installed new, high-quality brass hinges and reeded handles, then framed each doorway with elegant mouldings. This gave a classical character and extended the otherwise suitable door’s life for another decade while significantly reducing costs.

2. Wardrobe & storage upgrade

We replaced bulky cupboards with floor-to-ceiling, matt-lacquer wardrobes featuring elegant, slim brass pulls. This solution enabled us to utilise the valuable floor space while delivering design-led, seamless storage that SW7 tenants expect to see in this prestigious postcode.

3. Light-lifting decoration

We decided to introduce a warm, neutral paint palette and satin woodwork, paired with slimline brass pendants and large mirrors to bounce daylight across the living area, instantly brightening the entire space.

4. Curated FF&E

We replaced the outdated furniture with a high-end glass-topped dining set, sage green chairs and a textured contemporary sofa. We finished by layering in artwork, cushions and rugs that promised both durability and style, which are essential for a rental property.

5. Turn-key delivery

Decorating, installation, and professional photography to promote the rental were completed in just five days, allowing the landlord to make an impressive return on investment of over 40%.

The Outcome

  • £1,400 rental increase: From £3,400 to £4,800, rented to the very first viewer.
  • Minimal void period: The entire work was executed in under a week between the tenancies. The newly decorated and furnished apartment was off the market in under seven days.
  • Impressive returns: Reviving joinery instead of replacing it entirely avoided significant expenditure, proving that knowing where to save and where to spend can have a substantial impact.

Long-Term Impact

Full-height bespoke wardrobes and revived doors gave character oozing from the brass detailing and extending to every new feature, we were able to help the landlord offer the market a highly desirable rental home with an inviting warm, neutral palette and curated contemporary furnishings. The uplift in the same building as the owner-occupier apartment we furnished just before this clearly demonstrates how we adapt and create the appropriate approach depending on the client and end user. The work and the results has sparked conversation throughout the entire building of homeowners and landlords alike realising their properties’ potential.

The success stories in this building are a perfect example of InStyle Direct’s ability to tailor design-led solutions to very different goals: creating a personal, timeless home for homeowners and maximising yield for landlords. Both apartments boast a coherent, elevated finish, setting a high benchmark for the entire building. This case study demonstrates that the quickest route to unlocking hidden value is efficient and educated decisions that centre around the consumer.

Property Transformation Videos

Get in Touch

    Please select atleast one.

    What is 9 x 6 ?

    What Our Customers Say

    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske - Google Review


    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum - Google Review


    • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

      Xing Zhou - Google Review


    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani - Google Review


    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca - Google Review


    • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

      DI MAO - Google Review


    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung - Google Review


    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

      Fionn Nixon - Google Review


    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace - Google Review


    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca - Google Review


    Transformative success stories

    Learn how we helped properties 'Sell' and 'Let' quickly.
    Download Now
    Brochure Image

    Our Brochures

    broucher

    Core Brochure

    Core Brochure

    DOWNLOAD BROCHURE
    broucher

    Guide for Developers

    Guide for Developers

    DOWNLOAD BROCHURE
    broucher

    Furniture Packages

    Furniture Packages

    DOWNLOAD BROCHURE
    broucher

    Ani M Interiors

    Ani M Interiors

    DOWNLOAD BROCHURE
    broucher

    Dressed for Success

    Dressed for Success

    DOWNLOAD BROCHURE