Rose Gold Package

Sale Success from Four
Show Homes

Property Type: 4 Show Homes
Developer: McGrath Group
Postcode: BR3
City: London
Services: Furnishing & Space Planning
Result Achieved: Rapid property sales through a creative yet cost-effective design strategy
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Success Stories

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An Inspiring Challenge

Developers, the McGrath Group, came to InStyle Direct with the brief to furnish their four show flats to generate sales. Our interior designers and project managers opted for an efficient solution that met the goal while ensuring the best return on investment possible. The designers created appropriate space plans for two studio show homes and two one-bedroom show homes in line with the developer’s budget. The goal was to ensure the properties appealed to both buyers and investors, which meant truly understanding the target buyer and investor for each unit. This new build called for a creative mix of modern design and innovative interior and space solutions to maximise every inch of floor space, which is our speciality.
Bright living space with neutral sofa, dining set, and modern kitchen

The Challenge

  • Budget Allocation: Working within a budget aligned with the developer’s investment goals required thoughtful allocation of resources, which our interior designers and project managers worked together to tackle.
  • Space Appropriate: Innovative solutions were needed to maximise space, requiring extra creativity from our extra-creative team.
  • High Expectations: Given a successful developer, the show homes needed to perform and quickly, which meant using high-quality furniture, some of which was stock thus readily available, and executing efficiently in line with the developer’s budget
Neutral sofa, artwork, and a hallway with wooden flooring

Our Approach

  • Creative Design: Two senior designers led the project by mixing stock items with carefully sourced outsourced pieces, crafting an inviting and stylish space for maximum efficiency and effective budget use.
  • Speedy Turnaround: The design strategy was tailored to achieve a quick yet effective launch, ensuring the units were market-ready by the developer’s deadline.
  • Modern Solution: A contemporary, space-saving design was created, aligning with the client’s vision and the target audience’s needs and wants.
Bright hallway with an orange armchair, greenery, and a lamp in view

The Outcome

  • Quick Sales: The show homes led to the sale of many units using tried and tested solutions customised to McGrath.
  • Market Appeal: The transformation was well-received by buyers and investors, proving that a budget of any size can be effective if managed well and innovation takes place.
  • Valuable Insights: The project highlighted that our designers can provide a successful solution for any space, to any deadline, and to a developer’s budget that ensures a necessary return on investment.
Round dining table with floral centerpiece near a modern kitchen

Long-Term Impact

This project achieved immediate sales success and reinforced the power of creative design to tight time restraints. InStyle has an impressive track record of transforming developer’s units into market-ready, high-performing properties that exceed goals and expectations. The team was delighted we could repeat a proven strategy while catering to McGrath’s unique needs.

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    What Our Customers Say

    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter - Google Review


    • Really met my expectations, good quality of the furnitures !

      Karmen Tsang - Google Review


    • Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

      Jamie Evans - Google Review


    • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

      Tracy Marks - Google Review


    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani - Google Review


    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross - Google Review


    • Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

      Margaret Tan - Google Review


    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum - Google Review


    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang - Google Review


    • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

      Ionut Buciuleac (Benham and Reeves) - Google Review


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